About this app
Melt Security classifies invalid bot traffic at the storefront level, exposing how fake intent data corrupts your Meta, Google, and TikTok pixels. By identifying automated scripts that inflate analytics and warp lookalike audiences, Melt shows where your retargeting budget is drained by non-human traffic. Track your exact 'Bot Tax' rate, pinpoint bot-targeted products, and get the data you need to reclaim ROAS. Features a 1-click, zero-config setup to instantly audit traffic.