Vela leverages AI to analyze your listings and assign each one a unique score ranging from F- to A+ based on data from millions of listings, channel-specific guidelines, and proven SEO best practices. We then provide 100+ AI-powered tools to help you optimize key attributes, including photos, titles, descriptions, pricing, and more. You can also connect multiple shops, copy and publish listings between shops, or activate entirely new channels to reach more customers and accelerate growth.
Pricing
Vela Lite
$19.95 /mo
AI listing scoring & optimization
AI photo studio
Profiles to create & manage listings
Bulk edit all listing attributes
Cross-channel copy & channel activation
Vela Plus
$29.95 /mo
Includes all Vela Lite features, plus..
AI bulk editing & listing optimization
Unlimited profiles
Advanced AI photo studio features
Frequently asked questions
Is there a free plan, or do I need to pay to get started?
Vela offers a 7-day free trial with access to all functionality for each new shop connected, and no credit card is required to start. After the trial, paid plans begin at $29.95/month (Vela Lite) or $39.95/month (Vela Plus) per shop, with pricing scaling based on the total number of listings in your shop. There is no permanently free tier.
What exactly does the AI do, and will it actually improve my search rankings?
Vela's AI analyzes each listing and assigns it a score from F- to A+ based on data from millions of listings, channel-specific guidelines, and proven SEO best practices. It then provides 100+ AI-powered tools to help optimize titles, descriptions, tags, photos, pricing, and more. Notably, the AI tailors its recommendations based on whether you're listing on Shopify or Etsy — using each platform's specific algorithm rather than a generic approach.
Which sales channels and platforms does Vela integrate with?
Vela currently supports Shopify, Etsy, eBay, and Faire, with plans to add more channels in the future. You can connect multiple shops across these platforms to a single Vela account, copy listings between them, and bulk-edit all channels from one unified dashboard.
How much time will setup take — can I do it without a developer?
Vela is designed to be user-friendly and requires no coding or developer involvement. Merchants consistently describe the interface as clean, intuitive, and easy to hand off to a VA or team member. Vela also provides tutorial videos and live chat support to help new users get up and running quickly.
What do other merchants say about the support team?
Support is frequently highlighted as a standout feature, with many merchants praising fast, same-day responses and direct involvement from Vela's leadership (notably a person named Justin). However, a small number of reviews flag isolated experiences of rude or argumentative interactions, so experiences can occasionally vary. Overall, 86% of the 231 App Store reviews are 5-star, reflecting a largely positive support reputation.
How does pricing work if I run multiple shops?
Subscriptions are priced per shop per month, but if you connect multiple shops to one Vela account, you receive a 20% discount on all shops. You can connect unlimited shops to a single account and share that login with team members or VAs, which makes it a cost-effective solution for multi-store sellers.
What happens to my listings if I cancel or uninstall Vela?
Vela is a listing management and optimization tool — it edits and syncs your product data on Shopify and other connected channels, but your listings remain on those platforms after cancellation. If you cancel, you won't be charged again and will retain access through the end of your current billing cycle, after which you simply lose access to the Vela platform itself.
