About this app
Addingwell ‑ GTM & DataLayer enables acquisition, tracking, and analytics professionals to seamlessly add Google Tag Manager (GTM) across all store pages while collecting user interactions in a comprehensive GA4-formatted dataLayer. Take control of Shopify’s tracking challenges with full checkout tracking, ensuring key conversion data is never missed. Ready for server-side tracking, Addingwell makes it easy to stay ahead of evolving data standards.