Manual Google Ads Conversion Tracking often results in unwanted errors. Google Ads also updates conversion tracking codes regularly & maintaining changes can quickly become a nightmare. Editing theme files also requires technical know-how. AdNabu's conversion pixel app for Google Ads has a 1-click installation of Google's tracking code via Google Tag (Gtag). We constantly update the code based on Google's changes and ensure Google Ads Tracking is always accurate.
Is there a free plan, or do I need to pay from day one?
The app is free to install and includes a free tier for stores processing up to 10 orders per month. Beyond that, the Explorer plan charges $9.99/month, the Advanced plan is $19.99/month, and the Plus plan is $39.99/month (with annual billing discounts available). Both the Advanced and Plus paid plans include a 7-day free trial.
Do I need a developer to set this up — will I have to touch my theme files?
No developer or coding knowledge is required. The app uses a 1-click installation of Google's tracking code via Google Tag (Gtag) and explicitly requires no theme file edits or code changes. It is designed as a no-code solution for merchants without a technical background.
Will this app slow down my store?
According to AdNabu, the app will not slow down your store because of the way Shopify implements the pixels. Script tags are loaded after the page is already visible to the user, running in the background so they do not affect page load performance.
Can it fix the duplicate conversion and missing conversion value errors I'm already seeing in Google Ads?
Yes — fixing these errors is one of the app's core features. It includes a smart algorithm that automatically detects other conversion pixels on your store to prevent duplicate counts, and it resolves missing conversion values to ensure every ad click and sale is accurately recorded.
Does it support Enhanced Conversions so I can send first-party data to Google?
Yes, Enhanced Conversion Tracking is supported. The app lets you send first-party customer data (such as email and phone) to Google in a privacy-safe, hashed manner, which improves the accuracy and quality of your conversion tracking — particularly helpful as third-party cookies become less reliable.
Can I track post-purchase upsells and does it integrate with upsell apps like ReConvert?
Post-purchase upsell conversion tracking is available on the Advanced and Plus plans. The app integrates with upsell tools such as ReConvert and Zipify OCU by adding a tracking script inside Shopify's checkout settings, allowing you to accurately capture post-purchase actions and revenue.
What do other merchants say about the support team?
The app holds a 4.8-star rating from 464 reviews on the Shopify App Store, with 96% being 5-star. Merchants frequently praise the support team for being fast, responsive, and thorough in resolving setup and troubleshooting issues. A small number of negative reviews cite inconsistent tracking data and support responsiveness, so experiences can vary.