Increase sales and engagement by adding real-time auctions to your store. Auction Today automates bidding, notifies winners, and enhances your store's revenue
Turn any Shopify product into a professional online auction with Auction Today. Run auctions on your products with fully customisable Auction Widget, Proxy Bidding, Reserve Prices, Buy Now option, Popcorn Bidding, Penny Auctions and Automatic Winner declaration. Increase customer engagement, create urgency, drive competitive bidding and maximise sales for collectibles, trading cards, luxury goods, art, jewellery, antiques, charity events, limited editions or one-of-a-kind products.
Is there a free plan, or will I need to pay from day one?
Auction Today offers a free plan that includes 1 auction with core features such as multicurrency bidding, reserve price, buyout price, popcorn bidding, penny product support, automatic bids, widget customization, and multilanguage support. Paid plans start at $9/month (Starter: 15 auctions), $15/month (Advanced: unlimited auctions + email notifications + integrations), and $40/month (Enterprise: custom email templates, approved bidders, CSV bulk import, API, and priority support). All paid plans include a 7-day free trial.
How long does setup take — can I do it without a developer?
Most merchants report a straightforward setup experience without needing a developer. The support team is frequently praised for assisting hands-on during onboarding — multiple reviewers noted that the team "did most of the work behind the scenes" and got them "up and running" quickly. A video tutorial is also available on the app's official website.
What do other merchants say about the support team?
Support is consistently the app's highest-praised aspect, holding a 4.9/5 rating across 284 reviews, with 94% being 5-star. Shopify's AI-generated summary notes "exceptional customer support, quick issue resolution and 24/7 availability." Reviewers specifically highlight named agents like Sam and Tansy for being responsive, knowledgeable, and going above and beyond to resolve issues.
Does it work with my existing store theme?
Yes — merchants and Shopify's AI review summary both confirm "seamless integration with store themes," with the support team actively assisting in theme adjustments and widget integration. The auction widget is also fully customizable to match your store's look and feel.
Does it support international / multi-currency stores?
Yes, Auction Today fully supports multi-currency bidding. Customers can bid in any active currency on your store, and when the auction closes, the app automatically converts all bid amounts to your store's default currency to determine the winner. It also supports 15+ languages including English, German, French, Spanish, Japanese, Chinese, Arabic, and more.
What email and marketing tool integrations does it support?
The Advanced plan ($15/month) and above unlock integrations with Klaviyo, Mailchimp, HubSpot, Mailgun, and SendGrid for automated winner notifications and email marketing. The app also integrates with Wiser and Shopify's native Customer Accounts and Admin. The Enterprise plan ($40/month) adds the ability to fully customize email templates.
Is this app suitable if I want to run auctions at scale, or is it better for occasional use?
Auction Today works well for merchants running occasional or moderate auctions, but at least one long-term merchant (nearly 2 years of use) cautions that it is "only suitable to a very limited extent" for high-volume professional sellers, noting missing workflows and that "if you want to operate auctions professionally and at scale, you will reach the limits very quickly." For stores running a few auctions per week, the app is widely regarded as reliable and feature-rich.
