Use AI to translate your Shopify store into multiple languages, add local currencies, boost global sales, and improve multilingual SEO with AI automation.
Translation Lab offers a comprehensive suite of tools and automated features designed to provide customers with a fully localized and immersive shopping experience. Provide your own API Key and have full control of your AI translations, whether you use DeepL, Google, or ChatGPT translation engines. The app integrates seamlessly with your store, works with Shopify Markets, and is a powerful and scalable solution for merchants looking to expand their business globally and maximize sales.
Is there a free plan, or do I need to pay to start translating my store?
T Lab has a genuinely free plan that lets you add up to 20 languages, run AI translations for 1 language, and access bulk AI translations, image translations, and a glossary — all at no cost. Paid plans start at $11.99/month (Pro) and scale up to $59.99/month (Premium), with annual billing available at a 17% discount.
Will this app slow down my store or mess with my theme code?
T Lab works natively with Shopify's built-in multi-language infrastructure, meaning adding a new language does not inject extra code into your theme. Because translations are stored through Shopify's own system, there is no external backend that can crash or slow down your storefront.
Which AI translation engines does it support, and how accurate are the translations?
T Lab supports DeepL, Google Neural Machine Translation (GNMT), and ChatGPT. Merchants widely praise AI translation quality as smooth and accurate, often requiring only minor tweaks even in less common languages like Dutch and German. On the Premium plan, you can provide your own API key for unlimited translations via any of the three engines.
Does it work with Shopify Markets and multi-currency stores?
Yes — T Lab integrates directly with Shopify Markets and includes built-in multi-currency support. It lets you add a combined language and currency switcher to your storefront, display prices in visitors' local currencies, and supports local currency checkout. Multi-currency features become available on the Business plan ($29.99/month) and above.
Can it translate content from third-party apps, images, and SEO fields — not just product text?
T Lab goes well beyond basic product text. It translates content from 200+ third-party apps (e.g., reviews, tabs), product images, ALT text, metafields, URL handles, and SEO meta tags with hreflang tags generated automatically. Image translation is available even on the free plan, which is relatively rare among translation apps.
Will new or updated products get translated automatically, or do I have to do it manually every time?
The AI Autopilot feature — available on the Premium plan ($59.99/month) — automatically detects and translates new or updated content without any manual work. On lower plans, bulk AI translation lets you process large batches at once, and Import/Export (available from the Pro plan) allows CSV-based translation management.
What do other merchants say about the support team, and how reliable is the app?
T Lab holds a 4.9/5 rating across 918 reviews, with 97% being 5 stars. Merchants consistently praise the support team for fast, personalized responses and going above and beyond to resolve issues. One noted concern is a rare product URL/translation mismatch bug when duplicating products in Shopify, though the developer team actively investigates and resolves such reports directly with affected stores.
T Lab ‑ AI Language Translate — Shopify App | Ecomgraph
