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Custom Pricing: Wholesale B2B icon

Custom Pricing: Wholesale B2B

Built for Shopify

by BOLDPartner

Shopify Merchants can offer Wholesale, B2B, Member Prices or VIP Price Levels on their stores with BOLD's App. Quantity breaks, customer tagging + bulk pricing.

4.4(531 reviews)· Free trial available
View on Shopify App StoreMore Wholesale apps
Create different Wholesale, B2B pricing and VIP price levels
Specify wholesale, B2B & VIP pricing right down to the variant
Apply wholesale tags to customers to offer automatic discounts
Offer Quantity Breaks or Customize price levels by customer type
Quantity Break Module offers Volume-Based bulk discount prices
Cross-device Quanity Breaks, Wholesale Pricing and Member prices

About this app

Stop managing multiple stores for different customers. Bold Custom Pricing lets you run retail, wholesale, and VIP membership programs from one Shopify storefront. Whether you need "Members Only" discounts or complex B2B structures, our app unlocks wholesale, membership-based, and retail pricing. Design any pricing strategy your business needs—including quantity breaks and tiered pricing for specific groups or every shopper.

Pricing

Essential

$29 /mo

  • Pricing for 1 customer group
  • Storewide or product/variant discounting
  • Unlimited quantity breaks
  • Customized quantity breaks display grid
  • Charge tax controls (yes/no)

Standard

$69 /mo

  • All Essential plan features PLUS:
  • Pricing for up to 10 customer groups
  • Auto-tag by country or purchase history
  • Auto-email (auto-tag notification)

Complete

$129 /mo

  • All Standard plan features PLUS:
  • Pricing for unlimited customer groups
  • Advanced detailed pricing rules
  • Bulk CSV price import/export
  • Shopify POS integration

Frequently asked questions

Is there a free plan, or do I need to pay from day one?

There is no free plan, but all three paid tiers come with a 14-day free trial when installing for the first time. Plans start at $29/month (Essential), $69/month (Standard), and $129/month (Complete). All plans are available for free on Shopify development and sandbox stores.

How many customer groups / pricing tiers can I create?

The number of customer groups (tags) depends on your plan: the Essential plan supports 1 customer group, the Standard plan supports up to 10, and the Complete plan supports unlimited customer groups. All plans include unlimited quantity breaks regardless of tier.

Can I do this without a developer, or is setup complicated?

The app includes an in-app onboarding guide and an auto-setup tool that configures settings for your theme automatically. However, if you use a theme other than Shopify's Horizon, you may need to adjust CSS query selectors manually, and Bold's Customer Success team can help if the auto-setup doesn't work correctly for your theme.

Will this app slow down my store?

Some merchants have reported store slowdowns after installing the app, and it does not currently hold Shopify's 'Built for Shopify' badge. The app does include a configurable network-call delay slider in settings that can reduce browser load and improve page speeds, but results may vary by theme.

Does it work with my existing theme and other apps?

The app uses an app-embed installation and works with most themes, though non-Horizon themes may require manual CSS adjustments. There is a documented list of third-party app conflicts, and some integrations (such as side carts, dynamic checkout buttons, and certain currency converters) may have limitations or require additional configuration.

Does it work for international or multi-currency stores?

Currency converter compatibility is limited: converters may work with the Variant Dependent (V1) or Standard (V2) discount methods but are not compatible with the Accelerated Method (V3). On the Standard method, currency conversion may display on the storefront but will revert to the store's default currency at checkout. The Standard and Complete plans also support auto-tagging customers by country for region-specific pricing.

What do other merchants say about support?

The overall App Store rating is 4.3 stars across 532 reviews, with 79% being 5-star. Merchants frequently praise the support team for responsiveness during setup, migrations, and troubleshooting. A minority of negative reviews cite reliability issues with pricing application and note that uninstalling may leave code traces behind, so a clean removal may require contacting support.