With Image Optimizer, you can easily compress images, optimize alt texts, rename image filenames, and convert PNGs to JPEGs. Compressed and optimized images can improve the loading speed of your store, SEO, and user experience. You can also restore an individual original image or in bulk. In addition, Image Optimizer will periodically scan your store for new images and optimize them automatically, so there is no need to worry about slow and unoptimized images.
Pricing
Free
Free
50 images (one-time)
Auto/Manual Compression
Alt Text Optimization
Filename Optimization
Convert PNG to JPG
BEGINNER
$9.99 /mo
1000 images/month
Auto/Manual Compression
Alt Text Optimization
Filename Optimization
Convert PNG to JPG
STANDARD
$19.99 /mo
2500 images/month
Auto/Manual Compression
Alt Text Optimization
Filename Optimization
Convert PNG to JPG
PLUS
$39.99 /mo
5000 images/month
Auto/Manual Compression
Alt Text Optimization
Filename Optimization
Convert PNG to JPG
Frequently asked questions
Is there a free plan, or do I need to pay from day one?
There is a free plan, but it only covers 50 images as a one-time allowance — not a recurring monthly quota. Paid plans start at $9.99/month for 1,000 images/month, scaling up to $39.99/month for 5,000 images/month (per the App Store listing). Be aware that the app performs an initial scan of your entire store on install, which can exhaust those 50 free optimizations almost immediately if you have a large catalog.
Will my original images be safe — can I undo the compression if I don't like the results?
Yes. The app includes a 30-day backup on all plans, including the free tier. You can restore an individual image or your entire set of images with a single button press, so there's a safety net if you're unhappy with the compressed versions.
How long does setup take, and do I need a developer?
No developer is needed. Merchants consistently describe setup as quick and straightforward — the app installs directly from the Shopify Admin and begins scanning and optimizing images automatically right out of the box. Most reviewers say it's a true 'set it and forget it' tool.
Will this actually improve my store's loading speed and PageSpeed score?
A significant number of merchant reviews confirm noticeable reductions in image file sizes and faster page load times after installation. The app compresses images without a perceptible drop in visual quality. Note that Shopify already serves images via CDN and converts them to WebP/AVIF for supported browsers, but it does not compress your original uploads — that's the gap this app fills.
Does it do anything beyond compression, like helping with SEO?
Yes. Beyond compression, the app optimizes image alt texts to improve SEO and Google Image Search rankings, and renames image filenames to descriptive, keyword-rich versions. It also converts PNGs to JPEGs where applicable to further reduce file size.
How does pricing scale if I have a large or fast-growing catalog?
All plans include the same full feature set — the only difference is the monthly image volume. Plans go from $9.99/month (1,000 images) up to $39.99/month (5,000 images) on the App Store, with higher-volume options (up to 55,000 images/month at $79.99/month) listed on the developer's own pricing page. The app also runs periodic automatic scans to optimize newly added images, so ongoing catalog growth is handled hands-free.
What do other merchants say about the support team?
Support is a consistent highlight in reviews, with merchants frequently praising responsiveness and technical helpfulness. The app holds a 4.8-star rating across 248 App Store reviews, with 95% being 5-star. A small number of negative reviews cite delayed responses during complex edge cases (e.g., bulk renaming on very large catalogs), but the developer publicly acknowledges and addresses these issues.