Build powerful loyalty programs with points, rewards, referrals, VIP tiers & membership. Joy is the most flexible loyalty platform for ambitious Shopify brands.
Joy loyalty app is a constantly updated platform, which never limits how you design, build, or integrate your loyalty program. Joy provides flexible rewards, VIP tiers, paid membership, referrals & on-brand loyalty experience across 30+ touchpoints, a bespoke loyalty page. With Joy, you own ultimate control over loyalty: limitless loyalty rewards & loyalty points, unique brand experience, customer retention, and 24/7 live chat support. Build your customer loyalty your way today with Joy!
Is there a free plan, or do I need to pay from day one?
Joy offers a free Starter plan that includes a basic points program, referral program, loyalty widget, and 24/7 live chat support, capped at 150 monthly orders. Paid plans start at $29/month (Essential, 500 orders) and go up to $129/month (Advanced) and $499/month (Ultimate). Paid plans come with a 14-day free trial (30 days for Ultimate), so you can test before committing.
Will this app slow down my store?
Joy is a 'Built for Shopify' certified app, meaning it meets Shopify's highest standards for performance, design, and integration. The app is described as optimized for speed with no impact on shop loading times, and uses native Shopify infrastructure rather than heavy third-party scripts.
Does it integrate with Klaviyo, Shopify Flow, and other tools I already use?
Yes — Joy has a native Klaviyo integration (no Shopify Flow required) that syncs loyalty data in real time and triggers email/SMS automations based on tier changes, point earnings, referrals, and more. It also connects natively with Shopify Flow, Shopify POS, Judge.me, Omnisend, Loox, Gorgias, ReCharge, Mailchimp, and 25+ additional integrations.
How long does setup take — can I do it without a developer?
Multiple merchants report a quick and straightforward setup. According to Joy's own site, you can install from Shopify, pick a template, customize your program, and go live with no developers required. For more complex configurations, Joy's 24/7 live chat support and dedicated onboarding team guide you through every step.
What do other merchants say about the support team?
Joy holds a 4.9-star rating across 1,612 reviews on the Shopify App Store, with 95% being 5-star. Merchants consistently highlight the support team's responsiveness and helpfulness, calling out individual agents by name and praising their availability around the clock. A small number of critical reviews mention bugs and discount configuration issues, though Joy's team actively responds to resolve them.
Does it work with Shopify POS for my physical retail location?
Yes, Joy includes a Shopify POS loyalty extension (available on the Advanced plan and above) that lets customers earn and redeem points in-store via a QR scan, providing a unified online and offline loyalty experience. One merchant case study notes recovering 10% of in-store sales within two months after switching to Shopify POS with Joy.
Will my costs balloon as my store grows?
Potentially, yes — Joy's pricing is order-volume-based, so costs scale as you grow. The free plan covers only 150 orders/month; exceeding that means jumping to $29/month, and beyond 500 orders/month you'll need the $129/month Advanced plan. Third-party reviewers note that large merchants on the Ultimate plan can pay $499+/month plus overage fees, so it's worth mapping out your expected order volume before committing to a plan.
