With GTranslate you can easily translate your content into multiple languages. We provide different customizable language selectors to match any store design. Automatic translations help to get instant results, then you can improve the quality yourself or order professional translations. We provide in context translation editor, so you can make changes directly on the page. Products you sell can be discovered by searching the internet in any language, which is great for multilingual SEO.
Is there a free plan, or do I need to pay from day one?
GTranslate offers a genuinely free forever plan that includes all 100+ languages, unlimited machine translations, no word or pageview caps, third-party app translation, and live chat support. However, key features like manually editing translations, SEO indexing of translated pages, and URL translation are locked behind paid plans starting at $9.99/month. A 15-day free trial is available on all paid tiers.
Will this actually help my store rank on Google in other languages, or just display translations to visitors?
Multilingual SEO is only available on paid plans. On the Startup plan ($19.99/month) and above, GTranslate creates SEO-friendly subdomains or subdirectories for each language (e.g., fr.yourstore.com) and translates meta tags, enabling search engines to index your translated pages. The free plan does not get translated pages indexed, so it won't drive organic international traffic on its own.
How long does setup take — can I do it without a developer?
GTranslate is widely described as a plug-and-play solution — you can have your store displaying dozens of languages within minutes of installation via a straightforward settings page. The floating language selector requires no coding, though embedding it into your theme menu may involve basic edits to your Liquid files. GTranslate's live chat support team will assist with positioning the language selector if you grant them limited access to your store.
Can it translate content from my third-party apps, not just my Shopify theme?
Yes — GTranslate uses a translation proxy technology that can translate most third-party app content appearing on your storefront, such as review widgets, page builders, and form labels. This sets it apart from apps that only access content via Shopify's native Translations API. Coverage is described as "most" third-party apps, so niche or heavily custom-built apps may not be fully covered.
What happens to my store if I uninstall the app?
Uninstalling can require a cleanup step. GTranslate injects a code snippet into your theme, and if you remove the app without first disabling the floating language selector (or using the built-in "clean up theme" option), residual code may remain in your storefront. If you were using SEO subdomains, broken links on translated language URLs are also a known risk if the app is not properly offboarded.
What do other merchants say about translation quality and support?
GTranslate holds a 4.7/5 rating from 662 reviews on the Shopify App Store, with 89% being 5-star. Merchants praise the support team as knowledgeable and responsive, and highlight strong international growth results. However, outside the Shopify ecosystem the rating is more mixed, and some negative reviews cite issues such as numbers being incorrectly converted, geolocation being affected by GTranslate's French proxy servers (distorting ad tracking data), and occasional subdomain outages with slow emergency support.
Does it work with international / multi-currency stores, and can I use country-specific domains?
GTranslate focuses on language translation rather than currency conversion — you would need a separate app for multi-currency switching. On the Business plan ($29.99/month), URL translation is included, and the app supports country-specific top-level domains for translated languages (e.g., yourstore.es for Spanish). However, one verified merchant review warns that GTranslate's subdomain servers are hosted in France, which can cause Shopify and advertising platforms to misidentify customer locations, potentially harming ad attribution and conversion rates.
