NEW PLANS! Boost AOV with Bold’s Upselling and Cross Selling app. Use Smart AI to show hyper-personalized offers or build manual funnels. Drive revenue with Frequently Bought Together bundles, Order Bumps, True Upsell upgrades, and Buy X Get Y & Gift offers. Target shoppers at every stage: Pre-Purchase, Cart Drawer, Product Page, In-Checkout, and Post-Purchase One Click Upsells. Turn one-time buyers into subscribers! Easy setup in minutes with no coding. Track ROI and conversions with analytics.
Is there a free plan, or will I have to pay from day one?
BOLD AI Upsell offers a free 'Essential' plan for stores with fewer than 50 monthly orders, which includes AI-powered offers, custom upsells, cross-sells, product page recommendations, cart page and drawer offers, and basic reporting. Once you exceed 50 orders, it converts to the Standard plan at $25/month. Paid plans (Standard and Complete) come with a 14-day free trial.
How does the pricing scale as my store grows — could I get hit with unexpected charges?
Pricing on paid plans is view-based (scales with the number of monthly offers viewed), not order-based, so a spike in traffic during events like Black Friday can raise your bill. The Standard plan starts at $25/month and the Complete plan at $50/month, both scaling with offer views. Reviewers have noted that pricing can jump when traffic increases, so it's worth setting a monthly cost ceiling in your budget before installing.
What touchpoints can I show upsell and cross-sell offers on?
Bold covers the full customer journey: product pages (on 'Add to Cart'), cart page, cart drawer, in-checkout (Shopify Plus only), post-purchase one-click pop-ups, and post-purchase emails. You can choose any combination of these placements depending on your plan. Note that in-checkout offers are restricted to Shopify Plus merchants due to Shopify's platform requirements.
Do I need a developer to set this up, or can I do it myself?
The app is designed for no-code setup — Bold states it can be up and running in minutes by enabling app embeds directly in your Shopify theme editor. The Smart AI offer feature further reduces setup time by automatically generating suggested offers from your product catalog. Multiple merchant reviews confirm they were able to configure and launch offers quickly without developer help.
How does the AI actually work — will it show relevant offers or just random products?
The Smart Offers AI analyzes your store's historical order data and product catalog to automatically identify and suggest the highest-converting upsell and cross-sell pairings. Offers improve over time through continuous machine learning, and you can manually override or fine-tune suggestions to match your strategy. The app also supports manual funnel-building if you prefer full control over which products are paired.
Does it integrate with Bold Subscriptions, and can I use it to convert one-time buyers into subscribers?
Yes — BOLD AI Upsell has a native integration with Bold Subscriptions, allowing you to present 'subscribe and save' offers at any touchpoint without requiring the customer to go back through checkout. One merchant reported that post-purchase one-click subscription upsells converted 25% of their one-time orders into recurring subscriptions without any additional marketing spend. This integration is listed as a key differentiator on Bold's official app page.
What do other merchants say about reliability and support — are there known issues to watch for?
The app holds a 4.3-star rating across 588 reviews on the Shopify App Store, with 81% being 5-star reviews praising support responsiveness and AOV increases. However, some recent negative reviews report technical bugs and one merchant cited a 70% drop in add-to-cart and checkout rates after a Bold-assisted implementation in early 2026. Support quality appears to be a mixed experience — many merchants highlight outstanding personal help from the team, while others report slow responses on billing and urgent issues.
