TrustWILL from CWILL is a review solution (formerly Trustoo from Channelwill) that helps merchants leverage photo & video reviews to build customer trust and showcase authentic feedback. Reviews appear in customizable widgets aligned with your brand, turning customer experiences into visible social proof. Data-driven insights and AI analysis reveal review performance and impact on conversions. 24/7 multilingual support ensures global usability.
Is there a free plan, or do I need to pay from day one?
TrustWILL offers a free plan that includes 50 order-based review requests, review imports, displaying up to 6 reviews per product, a discount code incentive, and 24/7 chat support. Paid plans start at $11.99/month (Starter) and $29.99/month (Growth), both with a 7-day free trial. Annual billing saves 20%.
What do other merchants say about the support team?
With a 4.9-star rating across 1,457+ reviews (97% five-star), merchants widely praise the support team as responsive, professional, and hands-on — often fixing issues directly on the merchant's store. A small number of critical reviews cite frustration with email request troubleshooting, though the team actively responds to and addresses negative feedback.
Does it work with my existing theme and page builders?
TrustWILL is a 'Built for Shopify' app, meaning it meets Shopify's highest standards for performance, design, and integration. It includes a visual editing page for quick widget setup and explicitly integrates with Pagefly. Some merchants using page builders report minor limitations, but the support team offers custom coding assistance to work around them.
What integrations does it support — can I pull in reviews from AliExpress, Amazon, or other apps?
Yes. TrustWILL integrates with Shopify Flow, Pagefly, LOOX, DSers, AliExpress, reviews.io, and more. It also supports collecting reviews via QR codes, WhatsApp, and Amazon, and allows importing existing reviews from those platforms — making it useful for dropshippers and merchants migrating from other review apps.
Does it work for international or multilingual stores?
Yes. TrustWILL supports auto-translation of reviews with unlimited translations and offers 24/7 multilingual support. The app's interface is available in 19+ languages including French, German, Spanish, Japanese, Chinese, Korean, and more, making it well-suited for global stores.
Can I collect photo and video reviews, and do I need a paid plan for that?
Photo reviews are available on all plans, including the free tier (with an incentive discount to encourage photo submissions). Video reviews are gated behind the Growth plan at $29.99/month. The app also uses AI to summarize review content and surface high-value reviews.
Will my reviews show up on Google — does it support rich snippets and Google Shopping?
Google rich snippets (star ratings in search results) are available starting on the Starter plan ($11.99/month). Google Shopping integration is a feature of the Growth plan ($29.99/month). These features are not available on the free plan, so merchants focused on SEO visibility will need to upgrade.