About this app
Delta Pixel enables accurate and reliable tracking across major ad platforms including Facebook (Meta) Pixel, TikTok Pixel, and Google Ads Conversion Tags. The app supports server-side tracking via Conversion API, allowing merchants to maintain data accuracy even with privacy updates such as iOS 14+. Designed for merchants who use multiple advertising channels, it helps ensure that key customer actions are captured and shared with their ad platforms for better attribution and campaign insights.