TrueProfit is a Net Profit Analytics platform that lives up to its name - showing you your store’s true profit, in real-time and on autopilot. See the big picture, with a direct focus on the ultimate metric: Net Profit. Say goodbye to manually editing error-prone spreadsheets. TrueProfit got all your store’s order metrics gathered, calculated & analyzed in one place. Unlock valuable insights and make informed decisions by knowing all your store’s analytics. Be profitable and data-driven.
Is there a free plan, or do I have to pay from day one?
TrueProfit does not offer a permanent free plan. Paid plans start at $35/month (Basic), going up to $200/month (Enterprise). However, every plan comes with a 14-day free trial so you can test the app before committing to a subscription.
What exactly does TrueProfit track — is it more than just revenue?
TrueProfit automatically tracks net profit by consolidating all costs in one dashboard: COGS, shipping fees, transaction fees, taxes, ad spend, and custom recurring or one-time expenses. Unlike Shopify's built-in analytics, which only show revenue and basic costs, TrueProfit layers on comprehensive cost data from 80+ integrated platforms to reveal your actual bottom-line profitability.
Which ad platforms and tools does it integrate with?
TrueProfit syncs ad spend in real time from Facebook, Google, TikTok, Microsoft (Bing), Pinterest, Snapchat, Amazon, and X (Twitter). For shipping, it integrates with Shippo, ShipStation, ShipBob, Shipwire, ShippingEasy, and ShipHero. Dropshipping platforms CJ Dropshipping, Printful, Printify, and Gelato are also supported.
How difficult is setup — can I do it without a developer?
Setup is designed to be self-serve and no-code: install the app from the Shopify App Store, connect your ad accounts and payment processors, enter your COGS, and your dashboard starts populating with real-time data immediately. Most merchants report getting started within minutes, and the support team offers live chat and screen-sharing onboarding assistance for more complex configurations like multi-zone shipping costs.
Does it work for international or multi-currency stores?
Yes. TrueProfit explicitly supports multi-currency and multi-store operations. One merchant noted it gave them "finally clarity" across a 7-country, 4-currency, 10,000-order/month business with 6 shipping zones and 8 payment providers. Each store requires its own plan, but all stores can be viewed together in a single aggregated All-store dashboard.
What do other merchants say about the support team?
Merchant reviews consistently highlight responsive, knowledgeable support available via live chat. Reviewers specifically mention agents by name (Vani, Durra, Grace, Shiro) who helped with shipping setup, custom cost configuration, and account onboarding — including screen-sharing sessions. The app holds a 5.0 rating on the Shopify App Store based on 716 reviews, with 98% being 5 stars.
How does the pricing scale if my order volume grows — could costs spike unexpectedly?
Each plan includes a monthly order cap (e.g., 300 orders/month on Basic, 3,500 on Enterprise). If you exceed your cap, a per-order surcharge applies (e.g., $0.30/extra order on Basic), but there is a hard ceiling on how much extra you can be charged per month (e.g., max $300 surcharge on Basic). Some smaller merchants have flagged that the base cost plus per-order fees can feel expensive for low-margin or early-stage stores.
