Swish is the leading Wishlist solution for Shopify brands with ambition. Capture demand through out the customer journey while elevating the shopping experience
Wishlist King is now Swish. New look - same great team and product!! Swish is a fully customisable, feature rich Wishlist solution for brands with ambition. We offer an entirely free setup and customisation service across all plans. Customer shopping journeys are rarely linear: Swish enables shoppers to keep track of the products they want most & helps drive conversion at the optimal moment. Increase sales & customer satisfaction with highly personalised + automated Wishlist notifications.
Is there a free plan, or do I have to pay from day one?
There is no permanent free plan, but Swish offers a 30-day free trial on all paid tiers. Pricing starts at $19/month for Shopify Basic, $29/month for Shopify, $49/month for Advanced Shopify, and $99/month for Shopify Plus. Annual billing saves 17% across all plans.
How difficult is setup — do I need a developer to get it working with my theme?
No developer is needed. Swish provides a free setup and customisation service across all plans, meaning their team handles the installation and theme integration for you. Merchants consistently report the app being live and pixel-perfect within hours of contacting support, even on custom themes.
Will it work with my existing Shopify theme?
Yes — Swish states it 'integrates with all themes to seamlessly match your store's aesthetic,' and it holds the 'Built for Shopify' badge, meaning it meets Shopify's highest standards for performance, design, and integration. The free setup service ensures the wishlist button and page are styled to match your brand before you go live.
Does it integrate with Klaviyo and my other marketing tools?
Yes. Klaviyo, Google Analytics 4 (GA4), and Meta integrations are all available out of the box across every plan. The Klaviyo integration enables highly targeted campaigns such as abandoned wishlist reminders, price-drop alerts, and back-in-stock notifications based on real wishlist data.
Can customers save items to a wishlist without creating an account?
Yes. Swish supports guest wishlists, so shoppers can save items without logging in or registering. The app also supports public wishlists, favorites, save-for-later from the cart, and multiple named lists for logged-in customers.
What do other merchants say about the support team?
Support is the most-praised aspect of Swish across its 289 reviews, which hold a perfect 5.0 rating (97% five-star). Merchants specifically call out team members like Toby, Alex, Max, and Nunya for fast, personalised help — including custom solutions — rather than generic, scripted responses. Shopify Plus subscribers also receive priority support and a dedicated account manager.
Does it work for international or multi-language stores?
Yes. Swish includes multi-language support and is compatible with Shopify Markets, making it suitable for stores selling across multiple regions and currencies. It also supports Hydrogen and headless storefronts, which is relevant for Plus merchants running more complex international architectures.
