Yotpo: Email Marketing & SMS

Yotpo is free to install and includes 1,000 free emails per month on the Free plan, with pay-as-you-send pricing for additional emails and SMS (starting at $0.0182/SMS in the US). Paid plans start at $19/month (Starter), $59/month (Pro), and $199/month (Premium), each unlocking additional features like A/B testing, priority support, and AI segments. You only pay for what you actually send — there are no contact-based fees.

This is a real concern flagged by some merchants — a few reported unexpectedly high charges when automated flows (e.g., low-stock alerts) ran more than anticipated, especially with SMS. Yotpo does offer a Waste Management Engine with campaign caps and monthly limitations to help control spend, but merchants should carefully review their automation settings and monitor usage regularly, particularly on autopay.

Yes. The app natively integrates with Shopify Flow, ReCharge, Klaviyo, Privy, ReConvert, Recart, Shopify POS, and Checkout. Yotpo also integrates with 180+ tools broadly across its platform, including Google, Facebook, Gorgias, TikTok Shop, Salesforce, and Bazaarvoice. If you're already using Klaviyo for email/SMS, note there may be overlapping functionality.

Setup requires no coding skills. Yotpo installs with one click from the Shopify App Store and automatically syncs your product catalog, customer profiles, and order history. The drag-and-drop email editor with built-in Canva integration makes designing campaigns straightforward for non-designers. Advanced features like flows do have a learning curve, but 24/7 live chat and email support are available to help.

Support is one of the most frequently praised aspects, with merchants describing it as quick, knowledgeable, and proactive. The app holds a 4.7-star rating from over 2,400 reviews on the Shopify App Store, with 91% of ratings being 5 stars. A small number of negative reviews cite frustrations with billing disputes and pressure to upgrade plans, so experiences can vary by account tier.

The app includes 40+ pre-built automated flows covering Welcome, Abandoned Cart, Browse Abandonment, Win-Back, Low in Stock, Back-in-Stock, Post-Purchase, Price Drop, and more — across both email and SMS in a single multi-step campaign builder. Flows are triggered using 180 shopper data points, and Yotpo claims over 33% of email revenue comes from automated flows. AI tools also help optimize send times, copy, and product recommendations.

Yes. The app supports SMS marketing in over 200 countries, making it suitable for international merchants. However, language support for the app interface is currently limited to English and French. SMS rates vary by country, and carrier fees may apply on top of the per-message rate listed in the pricing plans.