by MetaPartner
Grow your business on Facebook and Instagram while managing orders, returns and more. Easily promote your products and target accurately using powe...
Grow your business on Facebook and Instagram while managing orders, returns and more. Easily promote your products and target accurately using powerful sales and marketing tools. Reach new customers and offer a seamless in-app shopping experience, from discovery to checkout. Automatically sync your eligible products to your Facebook and Instagram shop, so you can sell from one inventory while easily creating ads and shoppable posts right where your customers are.
Free
Free
The app itself is free to install and use on any Shopify plan. However, if you run ad campaigns, you set your own budget and the ad spend is billed directly to your Facebook ad account — there are no platform fees from the app itself.
Yes, several requirements must be met. You need a published Facebook Page, a Meta Business Portfolio, and an Instagram professional account (business or creator). Your products must be available for direct purchase from a verified domain, your store cannot be password-protected, and your business must be located in one of Meta's supported countries. Meta also requires your account to demonstrate an "authentic, established presence," which may include a sufficient follower base.
Yes. The app automatically syncs your Shopify product catalog — including images, prices, inventory levels, and descriptions — to both Facebook and Instagram shops in real time. Any changes made in your Shopify admin are reflected across both platforms. Note that collections only sync to Facebook for stores based in the United States; merchants in other countries must manage collections through Facebook Commerce Manager.
As of August 26, 2025, Meta no longer handles native in-app checkout. Customers are now redirected from Facebook or Instagram to your Shopify online store to complete their purchase. This also means you are now responsible for collecting and remitting sales tax on these orders — Meta is no longer acting as a marketplace tax facilitator.
It can if you're not careful. If you've previously added a Meta pixel manually to your theme code, or use a third-party tracking app, running the app's pixel alongside those will cause duplicate events — inflating conversion counts and making ROAS unreliable. You should remove any manually added pixel code from your theme.liquid file before enabling data sharing through this app, and avoid running multiple pixel tools simultaneously.
Merchant reviews are mixed, with the app sitting at 3.5 out of 5 stars from nearly 3,900 reviews. While Meta officially offers email and live chat support, a recurring theme in negative reviews is merchants being bounced between Shopify and Meta support without resolution — especially around connection errors, pixel setup failures, and account restrictions. Some merchants report issues going unresolved for days or weeks.
The app supports 21 languages including German, French, Spanish, Japanese, Korean, Portuguese, and Chinese (Simplified and Traditional). However, some features are limited by geography — for example, product collections only sync automatically for US-based stores, and shop availability depends on Meta's supported country list for Shops on Facebook and Instagram.