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Google & YouTube icon

Google & YouTube

by Google LLCPartner

Download the Google & YouTube app on Shopify. Sync your products to Google to reach more customers with Performance Max, Google Analytics and YouTube.

4.5(4,725 reviews)· Free to install
View on Shopify App StoreMore Ads apps
Examples of Performance Max Ads formats
Example of setting up your Google tag right from Shopify
Example of syncing your products from Shopify to Google
Example of YouTube Shopping experience for a connected store
App screenshot - access the best of Google right from Shopify

About this app

Access the best of Google and YouTube, right from Shopify: Sync your products, deals, and shipping to Merchant Center to turn shoppers into customers. Drive sales with Performance Max ads across properties like Search and YouTube, and unlock insights with Google Analytics. Tap into Google's AI-powered tools like Product Studio to create and enhance images and Google Automated Discounts to optimize your profits. Showcase your store’s reputation by displaying the new store widget.

Pricing

Free

Free

Frequently asked questions

Is this app free, or will I be charged just for installing it?

The app itself is free to install. However, if you choose to run Performance Max ad campaigns, the ad spend is billed directly to your Google Ads account at a daily budget you set yourself. Free product listings on Google Shopping are available at no cost.

Can I get my products listed on Google without running paid ads?

Yes. The app supports free product listings on Google's Shopping tab, giving your products exposure to millions of shoppers actively searching without requiring a paid campaign. You simply sync your Shopify catalog to Google Merchant Center and your products can appear organically across Google Search and Shopping.

How accurate is the conversion tracking — will Google Ads see my real revenue?

There is a known limitation: the conversion value sent to Google Ads includes only the product subtotal and does not include shipping or tax. This means actual order value can be underreported, resulting in a lower ROAS figure in Google Ads, especially for stores with significant shipping or tax amounts. Advanced advertisers may need GA4 or Google Tag Manager workarounds to track true total purchase value.

How difficult is the setup — do I need a developer?

Most merchants report a straightforward setup that does not require a developer. The app guides you through connecting your Google Merchant Center, Google Ads, and Google Analytics accounts directly from Shopify. Merchants have reported completing full setup — including product feed syncing and campaign launch — within 24 hours.

What Google and YouTube surfaces will my products actually appear on?

Once connected, your products can appear across Google Search, Google Shopping, YouTube, Gmail, and the Google Display Network. The YouTube Shopping integration lets you tag products directly in videos so viewers can purchase without leaving the platform. Performance Max campaigns use Google's AI to automatically distribute your ads across all these surfaces.

Does it work for international or multilingual stores?

Yes. The app interface supports 21 languages, including English, French, German, Spanish, Japanese, Korean, Chinese (Simplified and Traditional), and more. In the European Economic Area, UK, and Switzerland, Performance Max campaigns can also be used with any Comparison Shopping Service (CSS) you work with.

What do other merchants say about the app and its support?

The app holds a 4.5-star rating from over 4,600 reviews on the Shopify App Store, with 73% being 5-star. Merchants praise it for boosting visibility, simplifying product syncing, and reducing manual tasks. However, 13% of reviews are 1-star, with some experienced merchants citing unresolved feed issues and limitations for advanced advertising use cases. Support is provided directly by Google LLC.