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Shopify Flow icon

Shopify Flow

by ShopifyPartner

Flow makes it easy to build custom workflows to automate marketing, order fulfillment, inventory management, fraud prevention, and more. Boost prod...

4.7(10,039 reviews)· Free
View on Shopify App StoreMore Email marketing apps
Reduce the steps and resources required to complete workflows
Leverage powerful condition logic to build complex workflows
Use the visual editor to build the custom automation you need
Experiment instantly with pre-built workflow templates
Gain insight into workflows by tracking status and performance

About this app

Flow makes it easy to build custom workflows to automate marketing, order fulfillment, inventory management, fraud prevention, and more. Boost productivity and reclaim your time by automating tasks, streamlining business processes, customizing how your store works, or connecting to your favorite apps and external services.

Frequently asked questions

Is Shopify Flow free, or will it cost me money?

Shopify Flow is completely free to install and use — there are no hidden costs, task limits, or premium tiers. It is included as part of Shopify's platform and available on all paid plans (Basic, Grow, Advanced, and Plus).

Do I need coding skills to set up workflows, or can I do it myself?

No coding is required. Flow uses a visual drag-and-drop editor built on a simple 'trigger, condition, action' framework. Merchants can start from hundreds of pre-built templates and customize them, or use Shopify's AI assistant (Sidekick) to build workflows by describing them in plain language. Merchants report saving 15–30 hours per month once set up.

What can I actually automate — is this useful for my day-to-day store operations?

Flow covers a wide range of tasks: inventory management (e.g., hide out-of-stock products, reorder alerts), fraud prevention (e.g., flag high-risk orders), customer segmentation (e.g., tag VIP customers by spend), order management, email marketing, return processing, and more. Every month, over 1 billion decisions are offloaded to Shopify Flow by merchants worldwide.

Does it integrate with the third-party apps I already use, like Klaviyo, Slack, or Google Sheets?

Flow natively integrates with Slack, Google Sheets, Trello, Asana, Klaviyo, and Shopify's own ecosystem including tags, metafields, fulfillment, and B2B features. However, it only connects to apps that have built a dedicated Flow connector — roughly 50 apps — so not every third-party app is compatible. If you need to connect to tools outside that list, you may need to supplement Flow with Zapier or Make.

Are there any meaningful limitations I should know about before committing to it?

Yes, a few worth knowing: Flow's HTTP Request action (for calling external APIs) is one-way — it cannot read or act on the response, making request-response workflows impossible without custom development. Flow also cannot iterate over individual line items in an order, which limits per-item logic. Additionally, there is no workflow version history or rollback, so accidental edits can be hard to recover from. These limitations mainly affect advanced or technical use cases; most merchants never hit them.

Does it work the same on all Shopify plans, or do I need to be on Plus?

Most features are available on all paid plans. However, two capabilities are plan-restricted: the 'Send HTTP Request' action (for calling external APIs) requires the Grow, Advanced, or Plus plan, and custom partner app tasks inside Flow are exclusive to Shopify Plus. API usage limits within Flow also scale with your plan tier.

What do other merchants say about it — is it reliable and worth installing?

Shopify Flow holds a 4.7-star rating across 8,392 reviews on the App Store, with 83% being 5-star ratings. Merchants praise its automation power, time savings, and the visual builder's ease of use. The main criticism is a learning curve for complex workflows, though merchants recommend using Sidekick (Shopify's AI assistant) to simplify the process. Given it's free and built by Shopify, the consensus is it's a must-have for any store looking to save time on repetitive tasks.