TrustedSite ‑ Trust Badges icon

TrustedSite ‑ Trust Badges

Built for Shopify

by TrustedSitePartner

Earn certifications and display TrustedSite trustmarks throughout your site to show visitors they can trust your business. Formerly McAfee SECURE.

4.3(181 reviews)· Free plan available
Show your site is trustworthy.
Earn & manage your certifications.
Display customer testimonials.
Protect your customers.
Build trust on every device.

About this app

Consumers have concerns when shopping online. Formerly McAfee SECURE, TrustedSite offers a suite of certifications that help alleviate visitors' concerns when shopping online. Earn these certifications to display TrustedSite trustmarks throughout your site and show visitors they can trust your business. Once you’ve installed the TrustedSite app, we’ll verify your site is secure and your business is legitimate.

Pricing

Free 500

Free

  • Up to 500 visits per month
  • Certified Secure certification
  • Verified Business certification
  • TrustedSite floating trustmark

Pro 2,000

$39 /mo

  • Up to 2,000 visits/month
  • 8 certifications
  • 11 trustmarks
  • Shopper Identity Protection
  • Issue-Free Orders

Pro 5,000

$75 /mo

  • Up to 5,000 visits/month
  • 8 certifications
  • 11 trustmarks
  • Shopper Identity Protection
  • Issue-Free Orders

Pro 10,000

$125 /mo

  • Up to 10,000 visits/month
  • 8 certifications
  • 11 trustmarks
  • Shopper Identity Protection
  • Issue-Free Orders

Frequently asked questions

Is there a free plan, or do I need to pay from day one?

There is a free plan that covers up to 500 visits per month, including the Certified Secure certification, Verified Business certification, and a floating TrustedSite trustmark. Paid plans start at $39/month (Pro 2,000) and scale up to $125/month (Pro 10,000), unlocking 8 certifications, 11 trustmarks, Shopper Identity Protection, and Issue-Free Orders. Note that some merchants find the free tier's 500-visit cap very restrictive for active stores.

Will adding TrustedSite badges actually improve my conversion rate?

According to TrustedSite's own customer results page, sites using their trustmarks have seen conversion rate increases ranging from 2% to 30%. Independent A/B tests have shown TrustedSite outperforms other badges in the marketplace. TrustedSite also notes that nearly half of consumers abandon carts due to concerns about business legitimacy, which their certifications are designed to address.

How easy is the setup — can I do it without a developer?

Yes, merchants consistently describe installation as quick and requiring no technical expertise. The Shopify App Store's aggregated merchant feedback highlights that the app is 'easy to implement' and accessible even to non-technical store owners. The app also supports auto-positioning and manual badge placement, giving you flexibility without custom coding.

Where exactly on my store can I display the trust badges?

TrustedSite supports badge placement across a wide range of locations: homepage, product pages, collection pages, cart page, checkout page, header, footer, landing pages, and search pages. A floating trustmark is available on all plans, and paid plans unlock 11 different trustmark styles that can be placed throughout the customer journey.

What happens if my monthly visits exceed my plan's limit?

TrustedSite uses a visit-based pricing model with overage charges. For example, the Pro 2,000 plan ($39/month) charges $20 for each additional 1,000 visits, while the Pro 10,000 plan ($125/month) charges $10 per additional 1,000 visits. If you expect high traffic, moving to a higher-tier plan reduces your per-visit overage cost.

Does it integrate with third-party apps like review platforms or page builders?

Yes — TrustedSite integrates with Checkout, Shopify Admin, PageFly Landing Page Builder, REVIEWS.io, Sitejabber, and Verified Reviews by Skeepers. It also works with Planet Carbon-neutral Shipping. This makes it viable for stores that use third-party review collection or custom page-builder layouts.

What do other merchants say about the support team?

Support is a consistent highlight in positive reviews — merchants praise the team for being responsive, professional, and helpful with setup and troubleshooting. The Shopify Magic summary for the app specifically calls out support as 'responsive and helpful in resolving issues quickly.' However, a small number of 1-star reviewers mention slow responses around cancellation or billing issues, so experiences can vary.