With SEOWILL(Formerly SEOAnt) -Trust Badges & Icon, you can easily choose the trust badge and payment badges according to your needs. Preview the badges on mobile or desktop, adjust the style at any time to achieve the effect you want, and finally display them in your store. Trust badges can help you reduce bounce rates and increase sales. Powered by CWILL.
Is SEOWILL ‑ Trust Badges & Icon really free, or will I be hit with charges after installing?
The app is completely free with no paid plans listed on its Shopify App Store listing. Merchants consistently highlight this in reviews, with one noting they were able to add payment trust badges and customize colors without any cost. There are no hidden subscription fees to worry about.
Will this app slow down my store or hurt my site performance?
According to third-party reviews, SEOWILL has zero impact on site speed — a key reason it's specifically recommended for performance-focused merchants. It holds the 'Built for Shopify' badge, meaning it meets Shopify's highest standards for performance, design, and integration.
How difficult is setup — can I do it myself without a developer?
Setup is extremely straightforward. The app features one-click badge selection with no extra buttons or complex function pages, and merchants report getting badges live in minutes. One merchant noted it took 'about 7 hours' from install to being live and compliant with Google Merchant — and the support team will even assist with custom coding at no extra charge if needed.
How much can I customize the badges to match my store's branding?
Customization is a core strength of the app. You can adjust colors, fonts, borders, backgrounds, animations, and icon size, and preview how badges look on both desktop and mobile before publishing. Merchants specifically praise it for allowing brand-specific badge designs, with one reviewer saying it was 'the only app that actually allowed me to fully customize and edit the badges in a way that matches my brand.'
What types of badges and icons are available?
The app offers 300+ free badge templates covering trust, security, payment (Visa, Mastercard, PayPal, etc.), shipping, guarantee, product features, sale banners, and social media icon types. Badge placement is flexible — badges can be displayed on product pages, the homepage, or custom pages, with auto-positioning also supported.
Does the app work well on mobile, and will badges display correctly across devices?
Yes — the app supports separate mobile settings, allowing you to customize icon sizes to fit any screen resolution. It is fully mobile responsive with device-specific settings, and you can preview badges on both desktop and mobile before going live, ensuring a consistent look across all devices.
What do other merchants say about the support team?
Merchant sentiment on support is overwhelmingly positive. Shopify Magic's AI summary of 639 reviews notes the support team is 'responsive and efficient,' and individual reviewers report instant replies and hands-on help — including one merchant who had a support agent named Gill help amend badge alignment within their first hour of using the app.