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Shop

Built for Shopify

by ShopifyPartner

When you build your business on Shopify, you automatically unlock exclusive access to selling on Shop.

4.8(6,667 reviews)· Free
View on Shopify App StoreMore Marketplaces apps
Flexible look & feel - Dial up the design
Custom merchandising - Motivate shoppers
Built to convert - Make the sale

About this app

When you build your business on Shopify, you automatically unlock exclusive access to selling on Shop. Millions of shoppers around the world use Shop to discover new brands, buy with 1 tap, and track all their orders. And because shoppers are pre-verified, they convert better. Best of all, you pay no marketplace fees to sell on Shop.

Frequently asked questions

Is there any cost to sell on Shop — marketplace fees, commission, or monthly charges?

The Shop app is completely free to install and use, and Shopify charges no marketplace fees on sales made through it. Any transaction fees that apply are the same standard Shopify Payments processing rates you already pay — Shop itself adds no extra charges on top.

How many real shoppers are actually on the Shop app, and are they likely to buy?

According to Shopify, there are 100M+ engaged shoppers on the Shop app. Because shoppers are pre-verified (they check out using saved Shop Pay details), Shopify reports they convert better than typical visitors — Shop Pay has a 1.72x higher checkout completion rate compared to guest checkout.

How hard is setup — do I need a developer to get started?

No developer is needed. You install the Shop channel directly from your Shopify admin under Settings > Sales Channels, and if your store meets the Shop Merchant Guidelines, it is added automatically. Merchants consistently describe setup as smooth and user-friendly, suitable for both beginners and experienced store owners.

Can I control how my brand looks in the Shop app, or is it generic?

You have meaningful branding control. From the Shop sales channel in your Shopify admin you can customize your store's header, avatar, collections, navigation, filters, social links, and Shop URL. The app also supports video and custom headers to bring your brand to life, and you can add collections, subscriptions, and promotional offers — similar to your own online store.

Does customers checking out through Shop mean they leave my own store — and can I turn that off?

You choose the selling method. By default, customers can complete purchases directly inside the Shop app via 1-tap Shop Pay checkout. However, you can switch to a 'Link to online store' mode in your Shop settings, which keeps your products discoverable in Shop but redirects buyers to your own storefront to complete the purchase. You can toggle between these options at any time.

What integrations does Shop work with — Shopify Flow, push notifications, subscriptions?

Shop integrates natively with Shopify Flow, Shopify Admin, Shop Pay, Shop Minis, and Shop Promise. Built-in features include automatic push notifications to recover abandoned carts, support for subscriptions and offers on your Shop storefront, and real-time shipment tracking. Products are also surfaced in agentic shopping experiences like the Shop App for ChatGPT.

What do other merchants say, and how is support handled?

The app holds a 4.8-star rating across 6,575 reviews on the Shopify App Store, with 88% of ratings being 5 stars. Merchants highlight free incremental traffic, accelerated checkout conversions, a clean interface, and responsive support. Since Shop is built and supported directly by Shopify, support is provided by Shopify's own team rather than a third-party developer.