Sell on 200+ sales channels with ready-to-use product feed templates. Create custom CSV,TXT and XML feeds. Boost sales on Google Shopping, Facebook, Awin & more
Boost sales on 200+ channels: Ready-to-use templates for Google Shopping feed, Facebook, Bing, Awin & more. Enjoy full feed customization or create custom XML, XLSX, CSV, TXT feeds with full control over columns & output to maximize conversions. Make the product feeds enrichment with variant options, metafields, Shopify Markets, dynamic attributes and other advanced tools and features. Control which products go into feeds with Filters. Our team will build and set up any product feed for free!
Is there a free plan, and what are the paid plan costs?
Mulwi offers a free plan that supports up to 50 products/100 variants and up to 2 feeds, but with no feed customizations or translations. Paid plans start at $15/month (Pro 1, up to 1,000 products), $19/month (Pro 2, up to 2,500 products with translations and Shopify Markets support), and $38/month (Pro 3, up to 10,000 products with full Shopify Markets, price lists, and AI category mapping). All paid plans come with a 7-day free trial, and annual billing saves 20%.
How many sales channels does it support, and which major ones are included?
Mulwi supports over 200 sales channels with ready-to-use templates. Major platforms include Google Shopping, Facebook/Meta, Bing, Awin, Pinterest, TikTok, Instagram, Rakuten, Idealo, PriceRunner, Webgains, and many more. You can also create fully custom feeds in XML, XLSX, CSV, or TXT formats for any channel not already covered.
Will my product feeds stay up to date automatically, or do I need to manually refresh them?
Mulwi automatically detects any product changes made in your Shopify store and instantly reflects them across all your feeds in real time. The app efficiently handles catalogs of any size — from hundreds to over 1 million products — and you can also manually trigger a full or partial reindex (e.g., prices and inventory only) whenever needed.
How much setup work is required — can I do it myself without a developer?
Mulwi is designed for all skill levels, from tech newbies to IT pros, with an intuitive interface and visual editor. Pre-configured templates let you create and launch a feed in just a few clicks. Additionally, the Mulwi team offers to build and set up any product feed for you entirely for free, so no developer is needed.
Does it work for international or multi-currency stores?
Yes — Mulwi has robust localization features. It supports Shopify Markets and price lists so you can localize product prices per region, and it can automatically convert currencies using either Shopify's exchange rates or those from the European Central Bank. Feed translations are also supported on Pro 2 plans and above, enabling multi-language product feeds for global channels.
How customizable are the feeds — can I control exactly what data gets exported?
Mulwi offers deep customization: you can map and modify attributes, use dynamic expressions, write custom formulas, apply Shopify Liquid templating, include metafields and variant options, and set up product filters to exclude specific items. Both pre-made templates and custom feeds are fully editable, and there's a built-in feed viewer to preview and validate your output before it goes live.
What do other merchants say about the support team?
Mulwi has a near-perfect 5.0 rating from 537 reviews on the Shopify App Store, with 97% being 5-star. Merchants consistently praise the support team as responsive, proactive, and technically knowledgeable — frequently highlighting that agents reach out before setup is even complete, resolve issues on the merchant's behalf, and follow up to ensure everything keeps running smoothly.
