AI-powered product feed for Google Shopping, YouTube, Google Merchant Center, and Google Channel. Automatic feed AI optimization, product review integration (Judge.me, Smile.io, Okendo, etc.), and blocklists to opt out based on collections or product types. All product changes sync instantly to Google, so your feed is always up to date. The app maps products to Google product categories using Shopify Product Taxonomy. Export and import your feed as CSV to customize product data in bulk.
Pricing
Explorer
Free
Upto 100 products
1 Target Country
Sync Product Approval
Merchant Center Analytics
Shopify Markets
Grow
$39.99 /mo
Explorer+
Unlimited Products, Orders & Countries
AI Optimization
Bulk Edit and Export/Import
Multi-language and currency Support
Advanced
$99.99 /mo
Grow +
AI 20K credits/month
1 Metaobject & 30 Metafield
Sell on 4 Marketplaces + XML Feeds
Product review integration
Plus
$249.99 /mo
Advanced+
Automated AI 100k credits/month
Unlimited Marketplaces + XML Feeds
Instant Sync from Shopify to Google
Unlimited Blocklist & Shopify Flows
Frequently asked questions
Is there a free plan, or will I need to pay right away?
Nabu offers a free "Explorer" plan that covers up to 100 products and 10 orders per month with no charge — making it accessible for smaller stores to test the waters. Paid plans start at $39.99/month (Grow) and go up to $249.99/month (Plus), with a 14-day free trial available on all paid tiers. Annual billing saves up to 20%.
How quickly does the feed sync with Google Merchant Center — will my prices and inventory stay accurate?
All product changes sync instantly to Google on the Plus plan, with hourly sync available on the Advanced plan. Lower-tier plans also offer real-time product sync. Note: a small number of merchants have reported occasional price-mismatch issues (e.g., "compare at" prices being pushed as the actual price), so it's worth reviewing your sale pricing setup carefully after installation.
How hard is it to set up — do I need a developer or Google expertise?
Most merchants report that installation is straightforward and the UI is simple and intuitive. The support team offers onboarding calls and can even log into your Google Merchant Center account to help get products approved. No developer is required for standard setups, though headless store support is available for more advanced configurations on the Advanced and Plus plans.
What do other merchants say about the support team?
The support team is consistently praised across reviews — merchants highlight that staff are knowledgeable, respond quickly, and proactively contact Google support on merchants' behalf to resolve Merchant Center errors and account suspensions. A few negative reviews cite slow or unhelpful responses for complex issues, so experiences can vary.
Does it work for international stores selling in multiple languages and currencies?
Yes — multi-language and multi-currency support is included from the Grow plan ($39.99/month) and above. The app supports feed translation into 20+ languages and generates localized feed URLs for countries using custom domains or subfolders via Shopify Markets, making it well-suited for international advertising.
Does it integrate with my review apps and other tools like Shopify Flow?
Nabu integrates with all major Shopify review apps including Judge.me, Yotpo, Loox.io, Okendo, Stamped.io, and Automizely to push star ratings into Google Shopping listings. It also integrates natively with Shopify Flow (5 active flows on Grow, 10 on Advanced, unlimited on Plus), Google Ads, and supports Shopify Metafields and Metaobjects for custom product data.
Is this app only for Google, or can I use it for other channels too?
While Google Shopping is the primary focus, Nabu also generates product feeds for Facebook/Instagram, Microsoft Bing, TikTok, Pinterest, Snapchat, and X (Twitter) — with XML feed support available on the Advanced and Plus plans. Multilingual and multicurrency feeds are supported across all these marketplaces as well.
