Grow your marketing list and convert new leads with Shopify’s free customizable email capture tool. Works seamlessly with Shopify Email, automation, and more.
Shopify Forms lets you easily add a form to your store, so you can convert visitors into leads and, eventually, sales. Create inline and pop-up forms to collect wholesale leads, subscriber signups, and essential business information. Add colors and images that match your store’s branding, incentivize with discounts, and translate your forms into different languages. Use submission data to build customer profiles and personalize engagement. Plus, analyze performance metrics to learn and improve.
Is Shopify Forms free, or will I get hit with a bill later?
Shopify Forms is completely free — there are no paid tiers, no usage limits, and no hidden upgrade prompts. The app listing on the Shopify App Store confirms the price as 'Free' with no paid plans listed.
Will I get notified every time someone submits a form?
This is a known pain point. Multiple merchant reviews report that submission notifications are unreliable or absent altogether — one store owner discovered a wholesale inquiry four months after it was submitted. Another merchant noted notifications are 'sporadic,' causing missed requests. There is currently no built-in real-time notification system you can rely on, so you'll need to check submissions manually in the Shopify admin.
Does it integrate with Klaviyo or other email marketing tools?
Shopify Forms only natively integrates with Shopify Admin and Shopify Email — Klaviyo is not a supported integration. If you rely on Klaviyo, you would need to use a workaround (such as syncing Shopify subscriber data to Klaviyo via the Klaviyo–Shopify integration settings), but direct list-targeting from form submissions into Klaviyo is not built in.
How long does setup take — can I do it without a developer?
Setup requires no coding or developer. The app is praised by merchants for its simplicity — you can create inline and pop-up forms, add branding colors and images, set triggers, and attach discount incentives all from within the Shopify admin. Most merchants describe it as straightforward enough for non-technical users.
What kind of forms can I actually build with this app?
You can create pop-up and inline forms for subscriber signups, wholesale lead capture, and general business information collection. Forms support custom text, images, metafields, discount incentives, exit-intent triggers, and customer tagging on submission. However, it does not support advanced form types like multi-step forms, file uploads, or conditional logic — for those you'd need a third-party form builder.
Does it work with international or multilingual stores?
Yes. Shopify Forms supports in-app translation into 20+ languages including French, German, Spanish, Japanese, Korean, Chinese (Simplified and Traditional), Portuguese, and more, allowing you to align forms with localized store content without external tools.
What do other merchants say about this app overall?
The app holds a 4.3-star rating from 588 reviews, with 64% being 5-star. Merchants praise it for ease of use, reliable email capture, and seamless lead generation. The main criticisms center on missing submission notifications, lack of third-party integrations (e.g., Klaviyo), and limited submission management tools — such as no visual status tracking to mark completed form entries. Support is provided directly by Shopify.
