About this app
Tangent is an AI-powered personalization & analytics platform built for Shopify beauty brands. Using selfie-based skin quiz & hair quiz with AI analysis, Tangent helps brands understand shopper needs, deliver personalized routines & product recommendations, & track progress over time. Brands can analyze shopper concerns, capture zero-party data, & connect quiz insights to conversions & revenue through a unified analytics dashboard - turning personalization into measurable business impact.