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Tolstoy: Shoppable Video & UGC icon

Tolstoy: Shoppable Video & UGC

Built for Shopify

by TolstoyPartner

Turn Instagram Reels, TikTok videos, and UGC into videos shoppers can buy from. Publish across your store and Shop App, then track attributed revenue.

4.7(268 reviews)· Free plan available
View on Shopify App StoreMore Store design appsAlternatives
Import Reels, TikTok videos, YouTube videos, and UGC
AI suggests matching Shopify products for each video
Choose shoppable video formats for each storefront page
Publish shoppable video across store pages and Shop App
Shoppers add products to cart without leaving the video
Track video views, clicks, orders, and attributed revenue

About this app

Import Instagram Reels, TikTok videos, and UGC, or upload your own. Tag products once, then publish shoppable video galleries on product pages, your homepage, collections, and Shop App. Shoppers can watch, explore products, and add items to cart from each video. Reuse the same videos in email and SMS. Choose carousels, stories, feeds, pop-ups, or floating videos. Track views, clicks, add-to-carts, and attributed revenue in one dashboard.

Pricing

Free

Free

  • Build your first shoppable experience
  • No card required
  • 30-day trial for eligible accounts
  • Uncapped on-site views for 30 days
  • Publish your first widget right away

Starter

$12 /mo

  • Everything in Free, plus:
  • 5,000 viewers per month
  • 2,000 AI Studio tokens per month
  • 500 AI Sales Agent tokens per month
  • Publish shoppable videos to your store

Plus

$44 /mo

  • Everything in Starter, plus:
  • 20,000 viewers per month
  • 7,300 AI Studio tokens per month
  • 2,500 AI Sales Agent tokens per month
  • AI Widget Builder and Ad Spy

Pro

$195 /mo

  • Everything in Plus, plus:
  • 100,000 viewers per month
  • 32,400 AI Studio tokens per month
  • 10,000 AI Sales Agent tokens per month
  • One-time AI Studio token top-ups

Frequently asked questions

Is there a free plan, or do I need to pay from day one?

Tolstoy offers a free plan that includes featuring videos on the Shop App home feed, syncing/uploading/importing videos from anywhere, being considered for the Walmart homepage, generating up to 6 AI videos and 50 AI images, and plug-and-play AI Search. Paid plans start at $19/month (AI Player Plus), $99/month (AI Player Pro), and $299/month (AI Player Max), each with a 14-day free trial. The free plan is a solid starting point for smaller stores before committing to a paid tier.

Will adding Tolstoy's videos slow down my store?

Tolstoy explicitly states that it is built to add shoppable videos to your site at scale without impacting site speed. That said, at least one merchant review noted a temporary speed issue that was quickly resolved by the support team adjusting a setting. Overall, performance issues appear to be isolated and addressed promptly by support.

What does this app actually do — is it just a video player, or does it do more?

Tolstoy is a full AI commerce platform covering three pillars: shoppable video galleries/stories/carousels/reels for your site, emails, and mobile app; AI-generated studio-quality photos and videos using ready-made templates (no prompting required); and an AI sales chat with virtual try-on and real-time size recommendations. It also enables UGC curation by auto-importing TikTok clips and curating Instagram content, and can feature your videos on the Shop App home feed and Walmart homepage for added discovery.

What integrations does Tolstoy support — does it work with Klaviyo, TikTok, and my other tools?

Tolstoy integrates with a wide range of tools including Klaviyo, Gorgias, Tapcart, Zapier, Rebuy, Hubspot, GoogleAnalytics, Yotpo, HeyGen, Synthesia, Shopney, and Shopify Checkout. It also directly connects with TikTok (feed and videos) and Instagram Stories for UGC import. This makes it compatible with most common Shopify marketing and mobile app stacks.

How long does setup take — can I do it without a developer?

Merchants consistently describe Tolstoy as easy to set up and user-friendly, with no coding or developer required. The app uses ready-made templates for AI content (no prompting needed) and offers plug-and-play video widgets. Multiple reviewers noted going live quickly, and the support team offers onboarding calls to walk you through the AI features if needed.

What do other merchants say about the support team?

Support is one of Tolstoy's most praised aspects — 96% of its 223 App Store reviews are 5 stars, with an overall rating of 4.8. Merchants frequently call out team members like Earl, Mikaela, and Emmanuel by name for being responsive, jumping on video calls, and even pushing product updates to fix merchant-specific issues. One long-term merchant described the team as 'a model of greatness for all website integrations.'

Can Tolstoy help me create content if I don't have professional photos or videos?

Yes — Tolstoy's AI studio can generate studio-quality packshots, product photoshoots, color/size variant images, plus-size model shots, UGC-style videos, and social ads ready for TikTok, Instagram, and the Shop App, all from your existing product data and with no photographer needed. Templates are ready-made so no AI prompting experience is required, making it accessible even for merchants without a content team.