Zoko: WhatsApp for D2C Brands

Zoko does not offer a free plan — paid plans start at $49.99/month on the Shopify App Store (Starter tier), with Plus at $79.99/month, Elite at $139.99/month, and Max at $499.99/month. A 7-day free trial is available with no credit card required. Note that Meta's WhatsApp conversation fees are charged on top of the subscription, and features like custom flows ($5.99/flow/month) and Zoko AI are paid add-ons.

Zoko is a full WhatsApp CRM and commerce platform, not just a chat widget. It lets you run broadcast campaigns to segmented customer lists, recover abandoned carts with automated flows, send real-time order notifications, sync your Shopify catalog to WhatsApp so customers can place orders in-chat, manage COD confirmations, collect reviews, and handle all conversations through a multi-agent shared inbox. AI-powered chatbots can also automate FAQs and customer journeys around the clock.

Costs can accumulate as you scale. Beyond the monthly platform fee, you pay Meta's per-conversation charges (billed in 24-hour sessions), per-step charges for automation flows above the free 500K monthly steps, extra per-agent fees once you exceed your plan's fair-use agent limit, and optional add-on costs for Zoko AI and Instagram/Facebook channels ($9.99/month). Multiple reviewers note that pricing can add up quickly at higher volumes, so it's important to model your expected conversation and flow usage before committing.

Zoko is designed as a plug-and-play integration and most merchants report a smooth onboarding experience without needing a developer. The Zoko team provides hands-on, step-by-step support through the WhatsApp API setup and number activation — you only need a phone to receive a one-time OTP for verification. Numerous merchant reviews highlight that the onboarding team guided them through every step, including setting up flows, segments, and catalog sync from scratch.

Support is consistently the most praised aspect of Zoko across its 318 Shopify App Store reviews, which average 4.8 out of 5 stars (90% are 5-star). Merchants frequently call out specific team members by name, describing them as responsive, proactive, and willing to build custom solutions rather than just pointing to documentation. The Shopify-generated summary states: merchants praise the support team for their responsiveness and expertise. Critical reviews (3% of ratings) tend to cite onboarding friction and pricing complexity rather than support quality.

Yes — Zoko powers 3,000+ DTC brands across 70+ countries and supports any valid phone number from any country as your WhatsApp API number. Its largest user base is in India (46.6% of installs), followed by the UAE, US, Mexico, and other markets, confirming real-world use across diverse regions. You can bring your own local number from any country, though once activated on the WhatsApp API, that number cannot be used on a regular WhatsApp app.

Zoko integrates natively with Shopify (catalog sync, order data, customer segments) and supports WhatsApp, Instagram, and Facebook Messenger as messaging channels. Its Zoko Flows automation can connect with third-party apps like Judge.me for review collection. However, Zoko is heavily WhatsApp- and Shopify-centric — it does not support email, Telegram, TikTok, VOIP, or other messaging channels, so merchants who need a true omnichannel platform should evaluate accordingly.