Grow revenue and save time with one streamlined marketing and advertising platform that allows you to run display and native ads, social ads + unlimited email
The majority of shoppers don’t make a purchase on the first visit to your store. AdRoll brand awareness ads find new ideal customers. AdRoll retargeting ads bring shoppers back to purchase again and again. Using over a decade of data and machine learning, our full-funnel multi-channel advertising solution is proven to generate awareness, deepen interest and drive outcomes with tools for identifying the right audience, building and optimizing campaigns and attributing cross-channel impact.
Is there a free plan, or will I need to pay from day one?
The app itself is free to install with no monthly platform fee on the self-service Ads plan. However, a minimum daily spend of $5 (and a minimum daily budget of $10) is required to actually launch ad campaigns, so you will incur ad spend costs once you go live. Ad charges are billed by AdRoll separately from your Shopify invoice.
How quickly can I get set up — do I need a developer?
No developer is required. With a few clicks you can connect your Shopify store to a new or existing AdRoll account, and the app automatically places the AdRoll pixel on all pages, syncs your product catalog for dynamic ads, and creates four key audience segments (Viewed Product, Added to Cart, Viewed Cart, Checkout). One Shopify Plus merchant noted that what normally takes developers weeks took just minutes with the AdRoll app.
Which channels and ad formats does AdRoll support?
AdRoll supports display, native, mobile in-app, video, Connected TV (CTV), and social ads (Facebook, Instagram, TikTok, and Pinterest) — all managed from one dashboard. Dynamic ads that pull directly from your Shopify product feed are also included at no added cost. Social ads are available as a self-service add-on on the base plan.
Does it integrate with my other marketing tools like Klaviyo, Google Ads, or TikTok?
Yes. AdRoll integrates with Klaviyo (to sync audiences and lists for ad targeting), Facebook Custom Audiences, Google AdWords, Instagram, TikTok, Pinterest, Yotpo, and Shopify Checkout. Paid attribution add-ons unlock deeper reporting integrations with platforms like Mailchimp, ActiveCampaign, Salesforce, HubSpot, and Google Analytics.
What do other merchants say about ease of use and support?
The app holds a 4.3-star rating across 331 reviews on the Shopify App Store, with 75% being 5-star reviews. Merchants frequently praise the intuitive dashboard, seamless Shopify integration, and responsive support team. Some negative reviews mention limited support availability outside U.S. time zones and occasional issues with ad scheduling.
How does AdRoll's pricing work beyond the free install — are there hidden costs?
AdRoll charges on a pay-as-you-go CPM (cost per thousand impressions) basis with dynamic pricing. Critically, AdRoll also takes a margin on ad spend running through the platform (estimated at 15–20% depending on plan) on top of your actual media cost. These charges appear on a separate AdRoll invoice, not your Shopify bill. There is no fixed monthly subscription on the self-service Ads plan.
Does AdRoll actually outperform running retargeting directly through Meta or Google?
It depends on your situation. AdRoll's main advantage is a single dashboard for managing retargeting across 3+ channels simultaneously, plus access to programmatic display inventory outside Google's network. However, for brands already running Meta Ads or Google Ads directly, experts note that native platforms generally offer better campaign control, more data transparency, and no AdRoll margin on spend. AdRoll tends to add the most value for smaller stores or teams without dedicated paid-ads expertise.
