by FairePartner
Grow your wholesale business with exposure to independent retailers worldwide. Sign up to start selling in Faire's B2B marketplace.
Faire is an online wholesale marketplace connecting independent retailers and brands around the world. The Faire sales channel app allows you to sell wholesale to independent retailers alongside your other selling strategies. It's easy to set up, and you can keep your catalog, inventory, and orders in sync with Shopify to streamline your operations.
Free
Free
The app itself is free to install with no monthly subscription fee. However, Faire charges a 15% commission on reorders from retailers who discover you through the marketplace, plus a one-time $10 new customer fee on a retailer's first order. Orders you bring to Faire yourself via your personal Faire Direct link carry 0% commission — you only pay a payment processing fee (1.9%–3.5% + $0.30 per transaction depending on payout speed).
The app syncs your Shopify catalog, inventory levels, and orders in real-time between Shopify and Faire. Inventory updates flow from Shopify to Faire to prevent overselling, and orders placed on Faire are synced back to Shopify for fulfillment. Some merchants have reported occasional price sync discrepancies, so it's worth double-checking your pricing settings after setup.
Setup is designed to be quick and self-serve. You connect via the Integrations tab in your Faire account, enter your Shopify store URL, and the app automatically attempts to link all products between the two platforms. You then configure pricing rules (wholesale vs. retail percentage), case sizes, and whether products publish immediately or as drafts — no developer needed.
Yes. Faire connects brands with independent retailers in the US, Canada, Europe, and more, and the app supports local currency and multi-currency features. The app's interface is available in English, Danish, German, Spanish, French, Italian, Dutch, Portuguese, and Swedish.
The app holds a 4.5-star rating across 374 reviews on the Shopify App Store, with 81% being 5-star ratings. Merchants praise seamless Shopify integration, automatic syncing, and expanded reach to new retailers. Critical reviews flag occasional price sync errors and report that Faire's support can be slow to offer compensation when integration mistakes occur.
No — the app is designed to work alongside your existing selling strategies, not replace them. You can invite your existing wholesale customers through your Faire Direct link (earning 0% commission on their orders) while also gaining exposure to new retailers through Faire's marketplace. Your Faire wholesale shop can also be added as a widget or menu link directly on your Shopify website.
There is a known risk: the app can sync prices from Shopify to Faire automatically, and some merchants have reported unintended price changes even when they believed price sync was disabled. Additionally, Faire enforces pricing consistency policies — your wholesale prices on Faire must match your wholesale prices elsewhere, and Faire conducts audits to enforce this. It's strongly recommended to review all pricing settings carefully after installation and monitor your Faire listings after any Shopify price changes.