Sync customers, products, and order data to nurture customers with Mailchimp newsletters, social retargeting, automated abandoned cart or re-engagement emails.
Boost your store’s performance with Intuit Mailchimp’s AI-powered marketing and automation platform built for B2C and B2B merchants. Drive opens, clicks, and repeat sales with personalized campaigns and automations. Automatically sync Shopify company data to Mailchimp to create B2B segments for every contact in an organization. Connect your Shopify store to unify data from 300+ integrations to drive smarter targeting and scalable growth in one platform trusted by millions of ecommerce brands.
Is there a free plan, or do I have to pay from day one?
Yes, Mailchimp offers a free plan that supports up to 500 contacts and 1,000 monthly emails. However, as of 2025, the free plan is limited to single-step automations, basic templates with Mailchimp branding, and email support only. Paid plans start at $13/month (Essentials) and $20/month (Standard), with pricing scaling based on your number of contacts.
Does SMS marketing work right away, or is there an extra process to get it set up?
SMS is not included out of the box — it's available as a paid add-on to Essentials, Standard, or Premium plans only, and only in select countries. You must submit an SMS marketing application and be approved before purchasing credits. Credits are purchased monthly and unused credits expire without rolling over, so budget accordingly.
What automations can I run for my Shopify store?
The app supports a wide range of ecommerce automations including welcome emails, abandoned cart reminders, back-in-stock alerts, browse abandonment, win-back campaigns, price drop emails, and post-purchase follow-ups. The number of automation flows depends on your plan: up to 4 on Essentials, up to 200 on Standard, and unlimited on Premium.
How does it integrate with my Shopify store — does it sync my customer data automatically?
Yes, the app syncs Shopify customer segments, order history, and product data directly into Mailchimp. It also uses Shopify pixels to track customer events for personalized segmentation, and lets you view attributed campaign revenue right inside your Shopify dashboard. The integration connects with 300+ other tools including Shopify Flow, Smile.io, Yotpo, QuickBooks Online, and Mixpanel.
Will my costs balloon as my contact list grows?
Potentially yes — Mailchimp's pricing scales with the number of contacts, and notably, it counts unsubscribed contacts toward your billing tier, which can inflate costs 30–50% above your actual mailable subscribers. For example, 5,000 contacts can cost around $85/month on Standard, and 25,000 contacts can push to $355/month. It's worth auditing your list regularly to manage costs.
What do other merchants say about customer support?
Reviews on the Shopify App Store are largely positive about support, with merchants praising the 24/7 live chat for being responsive, knowledgeable, and thorough. Common praise includes support agents walking merchants step-by-step through integration issues, SMS setup, and revenue tracking. Note that 24/7 email and chat support is only available on Essentials and higher plans — the free plan has limited support access.
Does it work for international stores, and is the interface available in multiple languages?
The app interface supports English, Spanish, French, German, and Portuguese (Brazil). However, SMS marketing is restricted to select countries, and messages can only be delivered to contacts in the country your SMS plan is approved for — so international SMS campaigns are not broadly available. Email marketing features work globally without those restrictions.
