Omnisend - ecommerce marketing platform used by 90K brands. Send email marketing, newsletters & SMS campaigns. Grow your email lists with popups & sign-up forms
Omnisend's email & SMS marketing automation app helps Shopify merchants sell more stuff to more people. It's packed with features to grow your email list with popups, create beautiful emails with hundreds of templates, and send personalized emails using AI-powered product recommendations and segmentation. Boost sales with perfectly timed abandoned cart & welcome automation workflows. All backed with 24/7 email & live chat support for all — even free users — and 200+ tested integrations.
Is there a free plan, or do I need to pay from day one?
Omnisend has a genuinely free plan that includes 500 emails/month, up to 250 reachable contacts, web push notifications, popups, pre-built automations, and even $1 in SMS credits to try. All core features — including segmentation, custom workflows, and templates — are available on the free tier, making it a solid starting point before upgrading.
How does pricing scale as my list grows — will it get expensive?
Pricing is based on contact count (subscribers opted in to email, SMS, or push), not just emails sent. The Standard plan starts at $16/month for up to 500 contacts (6,000 emails/month), and the Pro plan starts at $59/month for up to 2,500 contacts with unlimited emails. Costs increase automatically as your list grows, and SMS is billed separately via credits on top of plan fees, so factor that in if you plan to use SMS heavily.
How long does setup take — can I do it without a developer?
Basic setup takes roughly 5–10 minutes: install the app, connect your Shopify store, and your products, customers, and order data sync automatically. Setting up your first campaign or automation workflow takes an additional 15–20 minutes. No coding or developer is required — abandoned cart recovery, for example, can be activated in one click.
Does it integrate with tools I already use, like Klaviyo, ReCharge, Gorgias, or Yotpo?
Omnisend connects with 160–200+ third-party tools, including Shopify Flow, Gorgias, ReCharge, Aftership, Loox, Yotpo, and Justuno directly from the app listing. It also integrates with Google Ads (via Google Customer Match), Zapier, and major ecommerce platforms like WooCommerce and BigCommerce, as well as offering open APIs for custom integrations.
What automations are included, and how powerful are they?
Omnisend supports a wide range of pre-built automation workflows including abandoned cart, welcome series, browse abandonment, win-back, back-in-stock, price drop, and post-purchase emails — all available across email, SMS, and web push notifications within a single workflow. Unlike Shopify's native email tool, Omnisend supports cross-channel automations and a broader set of event triggers, making it more suitable for multi-step, multi-channel campaigns.
What do other merchants say about the support team?
Omnisend offers 24/7 live chat and email support to all users, including those on the free plan — which is uncommon among competitors. Merchants frequently highlight the support team as responsive and knowledgeable, with an advertised average response time of 4 minutes. The app holds a 4.7/5 rating on the Shopify App Store across nearly 3,000 reviews, with 89% being 5-star.
Does Omnisend support SMS for international or global stores?
Yes, Omnisend supports global SMS campaigns and sends to countries worldwide. SMS is available on all plans (Free plan includes $1 in trial credits; Pro plan includes bonus SMS credits equal to the monthly fee). In the US, a single SMS costs $0.15 and MMS costs $0.45; pricing varies by country. Localization and translation features are also supported for managing international audiences.
