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Shopify Messaging icon

Shopify Messaging

by ShopifyPartner

Create customized email and SMS campaigns all in one place. Choose from sales-focused SMS templates or use Sidekick to personalize emails to match ...

4.7(3,642 reviews)· Free to install
View on Shopify App StoreMore Email marketing apps
AI-generated subject lines, body copy, and optimized send times
Pick, create or code your own template
Create beautiful emails in minutes with our editor
Set up automations for your email marketing
Easily measure your marketing efforts

About this app

Create customized email and SMS campaigns all in one place. Choose from sales-focused SMS templates or use Sidekick to personalize emails to match your brand. Track performance to see which channels customers prefer, and segment your list to reach just the right audiences. Create, send, and track campaigns all within Shopify, with flexible pricing that scales with your business needs.

Pricing

Free

Free

Frequently asked questions

Is there a free plan, or will I be paying from day one?

Shopify Messaging is free to install and includes your first 10,000 emails per month at no cost. After that, email pricing starts at $1 per 1,000 emails. SMS campaigns are charged per message and are not free — billing for SMS begins once your toll-free number is activated.

What types of campaigns can I actually send — is it just email, or does it do SMS too?

Shopify Messaging supports both email and SMS marketing from a single interface within Shopify. Campaign types include newsletters, promotions, abandoned cart, browse abandonment, welcome, win-back, upsell, follow-up, drip, and checkout emails, as well as SMS campaigns with scheduling, templates, and conversion tracking.

How hard is it to set up — do I need a developer?

No developer is needed. Merchants consistently praise the app for its user-friendly interface, quick setup, and easy navigation. The AI assistant Sidekick is also built in, allowing you to describe changes in plain language and have them applied for your review — no technical skill required.

Does it integrate with my other Shopify tools like Shopify Flow or Shopify Forms?

Yes — Shopify Messaging officially integrates with Shopify Flow, Shopify Admin, and Shopify Forms. Merchants specifically highlight that the Shopify Flow integration makes setting up automations straightforward. However, it does not natively connect with external tools like Klaviyo, Gorgias, or third-party CRMs.

Can I use AI to help write and personalize my emails?

Yes. Shopify Messaging includes Sidekick, Shopify's built-in AI assistant, which can generate email subject lines, body copy, and campaign content tailored to your brand voice. Sidekick can also suggest optimized send times and help build customer segments using plain-language prompts — all without leaving the Shopify admin.

What do other merchants say — is this app actually worth using over paid alternatives like Klaviyo?

Shopify Messaging holds a 4.7-star rating from over 3,300 reviews, with 79% being 5 stars. Merchants frequently highlight significant cost savings versus paid alternatives, strong email deliverability, and solid open rates (some reporting ~40%). Common criticisms include less advanced editing tools compared to Klaviyo, fairly basic analytics, and limited segmentation flexibility — making it best suited for stores with straightforward email marketing needs.

Are there any limitations I should know about before committing — especially around SMS?

SMS availability depends on your store's country and is subject to compliance rules that can restrict certain business categories or brand names (for example, names containing regulated terms like 'wine' or 'dispensary' may be blocked from SMS entirely). Analytics are also described by some merchants as basic, lacking deep engagement insights. The app is primarily English-language-optimized for AI features, though the interface supports 20+ languages.