Understand the customer's journey through session recording, reduce the guesswork and abandoned checkout. Replay customer visits, Heatmaps, UI/ UX optimization.
All eyes on your customers to see that reason. With live recording and session replay powered by advanced filters, MIDA lets you follow each shopper's journey from the first click to checkout, seeing exactly where they click, scroll, hesitate, and drop off. AI Assistant surfaces key insights and suggests what to fix instantly. Conversion heatmaps reveal what drives purchases, while bot filtering keeps data clean and onsite surveys capture real feedback to turn more journeys into conversions.
Is there a free plan, or do I need to pay from day one?
MIDA offers a permanently free plan that includes 250 sessions/month, 5 ready-to-use heatmaps, 1 survey, checkout event tracking, full-funnel analytics, and 30 days of data storage — no credit card required. Paid plans start at $9.90/month (3,000 sessions) and go up to $39.90/month (20,000 sessions), each with a 7-day free trial. Higher and custom plans are also available directly in the app.
Will this app slow down my store?
No. According to MIDA's own documentation, the app is optimized for speed and loads asynchronously, meaning its tracking script loads after your page content renders and does not block the initial page display. Merchants consistently confirm in reviews that the app runs smoothly without any noticeable impact on store performance.
Can I actually replay what happens at checkout — including abandoned checkouts?
Yes — checkout replay is a core feature. MIDA lets you watch session recordings specifically filtered by abandoned checkout, abandoned cart, or successful order, so you can see exactly where shoppers hesitate or drop off before completing a purchase. You can also instantly open the exact session behind any specific order or abandoned checkout directly from your analytics dashboard.
What do other merchants say about support?
Support is one of MIDA's most praised attributes. Merchants describe the team as exceptionally responsive, fast, and knowledgeable, with multiple reviewers calling out specific agents by name for going above and beyond during setup and troubleshooting. The overall app rating is 4.9 out of 5 stars across 421+ reviews, with 96% being 5-star ratings.
Does it work with my existing Shopify theme and other apps — no developer needed?
Yes. MIDA is built natively for Shopify and is tagged as 'Built for Shopify,' meaning it meets Shopify's highest standards for performance, design, and integration. Setup requires no custom code and typically takes just a few minutes using the app embed. It also works alongside Checkout Apps, Marketing Apps, Analytics Apps, Product Bundle Apps, and Security Apps listed in the Shopify ecosystem.
Is MIDA GDPR-compliant — what happens to my customers' data?
MIDA includes a built-in Cookies Bar / GDPR consent tool, and you can control data collection settings from within the app to match your privacy policy. Session recordings and heatmaps can be configured to mask sensitive fields. The free plan stores data for 30 days; paid plans extend storage to 60 days. MIDA's privacy policy and a Data Processing Agreement are published on their website.
What exactly can I see with the heatmaps — is it just click maps?
MIDA goes beyond basic click maps. It offers click heatmaps, scroll maps, average fold lines (per device), area maps for custom sections, rage-click and dead-click detection, and — uniquely — conversion heatmaps that show add-to-cart rate and purchase rate per page element. You can generate heatmaps for any URL on your store including product pages, collection pages, landing pages, blog posts, and the cart page.
